BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.
Dun & Bradstreet Credibility Corp. is the leading provider of credit building and credibility solutions for businesses. We help businesses establish their credit with a D&B DUNS® Number, a unique nine-digit identification sequence used by the world’s most influential standards-setting organizations and recognized, recommended and often required by global corporations, governments, industry and trade associations.